Marcela Areiza

Product Marketing Manager

Marcela Areiza Jaramillo is a Product Marketing Management Manager at Genesys, working with the Product Marketing team in Workforce Engagement Management. She has worked in digital marketing for over three years, focusing on content and brand communications. Originally a graphic designer, Marcela has amassed experience in copywriting, digital marketing strategy, and project and client management.

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Posts By Marcela Areiza

How AI Changes the Game for Contact Center Workforce Planning

Marcela AreizaMarcela Areiza
July 7, 2020

It’s hard to believe that, in the 21st century, some companies are still using spreadsheets to address their workforce planning...

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4 Reasons to Move to an Integrated WEM Suite

Marcela AreizaMarcela Areiza
March 19, 2020

Many companies find they need to resort to disparate systems from multiple vendors to achieve a holistic approach for workforce...

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Achieving Employee Engagement Through Workforce Engagement Management

Marcela AreizaMarcela Areiza
March 4, 2020

For years, businesses looking to boost their contact center’s productivity and profitability have concentrated their efforts on...

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Shaping the Employee Experience to Improve Customer Experience

Marcela AreizaMarcela Areiza
January 8, 2020

In a world of online reviews, ratings and referrals, delivering an exceptional customer experience becomes the end goal for any...

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